10 Proven Tips to Succeed on Upwork as a Freelancer

Freelancing on Upwork can be a great way to earn money online, especially for Nigerians who want to work with international clients. However, many beginners struggle to land their first job. With the right strategy and persistence, you can build a profitable freelance career on Upwork.

1. Create a Professional Profile

Your Upwork profile is your online CV. Use a clear, professional photo, write a compelling bio, and highlight your strongest skills. Clients often hire based on first impressions, so make your profile stand out.

2. Choose a Specific Niche

Instead of offering all services, focus on one niche—such as content writing, graphic design, or web development. Specializing builds trust and attracts high-paying clients.

3. Write Custom Proposals

Avoid using copy-and-paste proposals. Personalize each one by mentioning the client’s project details and explaining how you can help. This shows that you’ve taken the time to understand their needs.

4. Start Small

When starting out, apply for smaller jobs with lower competition. As you gain positive reviews, you can begin to bid for higher-paying projects.

5. Be Responsive

Reply to messages quickly. Fast communication gives clients confidence in your reliability.

6. Deliver Quality Work

Always meet deadlines and exceed expectations. Quality work often leads to repeat business and referrals.

7. Keep Learning

Invest in online courses to improve your skills. Sites like Coursera, Udemy, and Skillshare offer affordable options.

8. Stay Active

Log in daily and apply for relevant jobs. Upwork favors active freelancers in search rankings.

9. Ask for Reviews

After completing each project, politely request your client to leave positive feedback. Reviews boost your credibility.

10. Avoid Scams

Never accept off-platform payments or suspicious job offers. Always use Upwork’s secure payment system.


In conclusion, succeeding on Upwork takes time, patience, and strategy. Focus on creating value, building strong client relationships, and delivering great work.

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