Many people search for how to make money online, but few ask the right question — “What skill do I need?” Copywriting is one of those real, in-demand skills that can turn your smartphone or laptop into a money-making tool.

What Is Copywriting?

Copywriting is the art of writing words that sell. Whether it’s a social media caption, an email, or a product page on Jumia, copywriters help businesses turn readers into buyers.

Unlike content writing, which educates or entertains, copywriting persuades. And that’s exactly why companies pay well for it.

Why Copywriting Is Perfect for Nigerians in 2025

• Low barrier to entry – You don’t need a degree or expensive tools.

• Flexible schedule – You can write at night, during NYSC, or between jobs.

• Global clients – Sites like Upwork, Fiverr, and LinkedIn make it possible to get clients abroad.

• High demand locally – Nigerian businesses also need social media ads, sales pages, and email campaigns.

How to Get Started in Copywriting

1. Learn the basics.
Start with free resources on YouTube or blogs. Later, you can take affordable courses on Coursera or Selar.

2. Practice daily.
Even if it’s just writing Instagram captions or WhatsApp broadcast messages, practice improves your tone and clarity.

3. Build a portfolio.
Use Google Docs or Canva to design a few sample ads for imaginary products or real brands. You don’t need to wait for a client.

4. Create an account on Fiverr or Upwork.
Set up your profile and offer small gigs like writing Instagram captions or product descriptions.

5. Promote yourself.
Use your social media to talk about your writing. Join Nigerian freelance groups, Telegram job boards, or even Nairaland skill boards.

How Much Can You Earn?

Beginner Nigerian copywriters earn anywhere from ₦20,000 to ₦80,000 per project. However, once you improve and get foreign clients, you can charge $100–$500+ per sales page or campaign.

Final Thoughts

Copywriting isn’t a get-rich-quick scheme — but it’s a powerful online skill you can learn and earn from, even with just your phone. If you can understand people and write clearly, you can succeed.

So instead of chasing random money-making tricks, master a real skill like copywriting and build a career that lasts.